last updated: August 2009
At Blue Mountain, protecting our users' privacy and security is a top priority. For this reason, we have adopted the following policy to advise you of your choices regarding the use of your personal information online. This policy describes what types of information we gather about you, how we use it, under what circumstances we disclose it to third-parties, and your rights to update or correct it.
Scope of Policy
This Policy applies to Blue Mountain, a member of the AmericanGreetings.com ("AG") network of sites. It does not apply to other companies' or organizations' web sites to which we link. You should carefully review the privacy policies of those web sites in order to determine how they treat your personal information.
INFORMATION ABOUT YOU
Information Gathered From All Visitors
We gather certain generic information with respect to customers' use of our web site, such as the number of unique visitors, the frequency with which they visit, and the areas on the web site that they favor. These statistics are very much like television ratings that tell the networks how many people tuned in to a program. We only use this type of data in aggregate-that is, we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us determine the extent to which our customers use certain parts of our web site, which, in turn, enables us to make it as appealing as possible. We may also provide statistical "ratings" about how our customers collectively use our web site to advertisers, sponsors, and other companies with which we do business ("Business Partners"). We do this so they, too, can understand how often people use their areas of the site in order for them to provide you with the best possible experience. These statistical ratings do not contain any personally identifiable information about you or any of our users.
Third Party Advertiser Cookies
We use third-party advertising companies to serve our ads on the Internet. These third-party advertising companies employ cookie and Clear Gif technology (aka 1x1 Pixel .gifs, Web bugs) to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to our Web site and other Web sites. This information can include: date/time of banner ad shown, the banner ad that was shown, their cookie, the IP address. This information can also be used for online preference marketing purposes. Blue Mountain does not use or have access to this information.
If you want to prevent a third-party advertiser from setting and/or reading cookies on your computer, currently you may either visit each ad network's web site individually and opt out or visit the web site of the National Advertising Initiative ("NAI") to opt-out of all network-advertising cookies. Click here for the NAI gateway opt-out site. This site will also allow you to review the third-party advertising companies' privacy policies.
Advertising Research Cookies
From time-to-time, outside third party research companies may set cookies on your browser regarding exposure to certain ad placements. These cookies may be used later for research purposes if you later opt-in to take a survey. If you choose to take the survey, these companies may examine your browser to see if a one of their cookies has been set. If the company detects the cookie in your browser, it will gather only 2 pieces of information from it: where you have seen a particular ad and; how many times you have seen it. If you do not want these kinds of cookies to be set to your browser, you can opt-out by clicking here.
Advertising Targeting Cookies
We collect and analyze traffic on our web site by keeping track of the IP addresses of our visitors. IP addresses are unique numeric identifiers that are assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the computer originating a message.
BLUE MOUNTAIN INCLUDES THE SENDER IP ADDRESS IN THE HEADER INFORMATION OF EACH GREETINGS NOTIFICATION E-MAIL IT SENDS. IT IS AVAILABLE TO THE GREETINGS RECIPIENT AND ANYONE ELSE WHO IS FORWARDED THE NOTIFICATION E-MAIL. THIS LIMITS YOUR ABILITY TO COMMUNICATE ANONYMOUSLY USING ELECTRONIC GREETINGS. ELECTRONIC GREETINGS ARE NEITHER INTENDED NOR APPROPRIATE FOR ANONYMOUS COMMUNICATIONS, AND SUCH ACTIVITY IS EXPRESSLY PROHIBITED BY THE ACCEPTABLE USE POLICY IN OUR TERMS OF SERVICE.
When You Send A Greeting
If you use our web site to send an online greeting or any other content, we collect your e-mail address and your recipient's e-mail address. This information is necessary to send the content and provide confirmation that it has been received. We will not use your recipient's e-mail address for any purpose other than to send the greeting. We may also use your e-mail address to contact you if you have chosen to receive communications from Blue Mountain or its Partners. (See Opt-Out/Changing Your Status, below).
Personalizing Your Experience on the Web Site
We try to personalize your experience on our web sites by tracking greetings and other content you have sent and gifts you have purchased in order to shape our recommendations about the greetings, cards, games, and gifts that might be of interest to you. We also examine customer traffic patterns and web site usage to help us enhance the design and layout of the site and make it easier to navigate.
From time to time, we may send you surveys or solicit your feedback. We use surveys to gage user interest in new products and premiums we may offer. We will ask for your feedback on greetings and other site features. We will use the information we gather to improve our sites and provide a more meaningful experience for our users. We may also use the information to alert you to offers and products in which you have expressed an interest.
Communications from Blue Mountain
We send to all of our users our exclusive Blue Mountain Newsletter, which alerts you to new features, content, and services, premiums available on our site. From time to time, we will also send you invitations to enhance your Blue Mountain membership, offers for new products and services from Blue Mountain, special "Members Only" premiums, or special offers from our affiliates and sponsors. These communications are sent to you directly by Blue Mountain. We do not share your personally identifiable information with any third parties in connection with the Newsletter.
You can always decline the Newsletter by un-checking the opt-out box on the "Personalize Your Greeting" pages or registration pages on our site. If you are already receiving the Newsletter and you want to unsubscribe, you can simply follow the "unsubscribe" links at the bottom of each edition. For other ways to unsubscribe, see Opt-Out/Changing Your Status, below.
Communications from Our Business Partners
Blue Mountain also offers you the opportunity to receive money-saving offers, discounts, and promotions from our Business Partners. These communications may come from Blue Mountain or directly from the Partners themselves. We may also share with them certain demographic, geographic, preference, and other personally identifiable information we have gathered about you. This will help them in directing to you offers that are more likely to be of interest.
This program is conducted strictly on an opt-in basis. In order to receive the offers, you must affirmatively check the clearly marked box on our "Personalize Your Greeting" pages and registration pages on our site. If you leave the box unchecked, you will not receive any offers. If you do sign up for the program but later change your mind, you are free at any time to opt-out by following the procedures outlined in Opt-Out/Changing Your Status, below.
Blue Mountain reserves the right to communicate with you from time to time about important administrative, policy, legal, credit card, and billing matters, which will affect your use of our web sites, including without limitation any alleged violations of our Terms of Service. These communications are mandatory.
Information Gathered From Members
If you elect to purchase a Membership or redeem a promotional membership on Blue Mountain, you may be required to provide us with certain personal information, including your name, e-mail address, phone number, credit card number, expiration date, and billing address (this required information is subject to change from time to time). There will also be opportunities for you to provide us with additional information regarding your preferences and interests. This information, however, is not required and is completely optional on your part.
Additional data may be collected from Members based upon certain services they elect to utilize on our web site. For example, we may track the categories of greetings you send in order to make appropriate recommendations for products or services available on our site or those of our Business Partners. Members may register for Blue Mountain Reminders, which are e-mail alerts to track important dates and occasions they specify. Blue Mountain Membership allows you to store greetings for future delivery, bookmark favorite greetings, and save greetings received in an online scrapbook. By obtaining this information, we can provide our Members with specific content and advertising in which they might be interested. None of this information is required to use our service or to become a Member; however, the omission of certain types of data will limit the value of your membership.
BLUE MOUNTAIN'S USES OF PERSONAL INFORMATION
If you have provided us your consent, we will use the information we have collected about you in five ways:
- To send personalized, targeted information that we think our users will find relevant, either from Blue Mountain or directly from its Business Partners;
- To include targeted advertising within such messages;
- To send promotions and coupons based on the user's interests;
- To contact the user for feedback and surveys; and
- To send the user other information about Blue Mountain.
Blue Mountain may also use information about you to target advertising while you are visiting our site. For example, we may serve ads from toy companies to users searching the Kids Birthday Greeting pages. We may also use geographic or other information we have collected from you to make sure that the ads you see are for goods and services that are actually of interest to you or are available in your area. We may use cookie files to assure that you will not be served the same ads repeatedly.
Information Sharing Between Affiliates
Blue Mountain is a member of the American Greetings family. This means it is an Affiliate of American Greetings and its subsidiaries, including but not limited to AmericanGreetings.com, Egreetings.com, Midiringtones.com, HatterChatter.com, BloomByAG.com, Carlton Cards Retail, Inc., Plus Mark, Inc., Gibson, Guildhouse, and DesignWare. Blue Mountain reserves the right to share your personally identifiable information, including your email, postal address, phone number and purchase history, with its Affiliates. We may share your personally identifiable information with Affiliates in order to conduct promotions, offer special premiums, and share databases and equipment. We will not share your credit card information with anyone, including Affiliates, without your express permission. We reserve the right to share your information with other companies that become Affiliates of Blue Mountain.
Third Party Information Sharing
Generally, we do not share your information with third parties. We do reserve the right to share your information with third party companies we may use to offer premiums, maintain subscriptions and perform other service functions. We do not share equipment or databases with these companies and will not share your credit card information with them without your express permission. Additionally, any company we use will not share, sell, distribute or use your information except to provide us services.
Privacy of Greeting Card Information
We treat all of our greetings products as private correspondence between the sender and the recipient and will not disclose the contents of any greeting other than to the intended recipient, except under the specific situations outlined in Disclosure Exceptions, below. This policy applies to all aspects of our greetings, including your personalized messages. Under normal circumstances, we will not monitor or edit the contents of the online greetings you send. On occasion, however, we may need to view your message in connection with the technical processing of your greeting or the maintenance of our network. Also, if you ask one of our customer support representatives to help you send a greeting or to verify that a greeting was sent, that representative will be able to access all information about the card, including the recipient's e-mail address and the message.
Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third-parties if we are required to do so by law or we believe that such action is necessary:
- To comply with legal process such as a search warrant, subpoena or court order;
- To protect the company's rights and property;
- To investigate reports of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages;
- To protect against misuse or unauthorized use of our web site and/or the Blue Mountain service; or
- During emergencies, such as when we believe someone's physical safety is at risk.
Your IP address can be accessed by greetings recipients in the header of the notification e-mail. Under certain circumstances, recipients, their legal representatives, and/or law enforcement authorities may be able to combine this with information disclosed by ISPs to determine the source of a particular communication. By using this service, you knowingly and voluntarily assume any risks associated with such disclosure.
YOUR CONTROL OVER YOUR PERSONAL INFORMATION
Opt-Out/Changing Your Status
At any time, you can change choices you have previously made as to the use of your personal information. Every communication Blue Mountain sends you will contain a clearly worded "Opt-Out" or "Unsubscribe" link allowing you to withdraw your permission for future mailings. Alternatively, you can send a blank e-mail to firstname.lastname@example.org and type "Remove" in the subject field. This system is automated and must be contacted from the email address you wish to have removed. Permission changes will be honored as soon as possible after receipt. Please allow five to seven days for processing. Permission changes will however not affect any information which you provided to us and which we previously shared with our Business Partners.
Editing Your Profile
If you are a registered member, you have the ability to review and correct your personally identifiable information at any time. Simply sign into the site and click the "My Profile" link on the header of every page. There, you can change your address information, e-mail type, sign-in, and e-mail permissions. You can revise, add, delete, or completely cancel all alerts by following the links to "Reminders" at the top of each page.
California Residents. As of January 1, 2005, California Civil Code Section 1798.83 permits visitors to this Site who are residents of California to request information regarding Blue Mountain's disclosure of their information to third parties for direct marketing purposes. To make such a request, please contact our Customer Support Department.
Protection For Children - COPPA Compliance
We are committed to protecting the privacy and rights of children online. We believe that children should be able to use the Internet in a safe, productive, and efficient manner and should be afforded the highest protection available with respect to their personal information. To that end, we have made it our policy to not collect any individually identifiable information from users whom we know are under the age of 13.
The Children's Online Privacy Protection Act ("COPPA") imposes certain requirements upon web sites and online services that are directed toward children. To learn more about COPPA, click here for the Federal Trade Commission COPPA Web Site.
Contests and Promotions
Sale of Assets
In the event that Blue Mountain and/or its units or subsidiaries are ever sold, acquired, merged, liquidated, reorganized, or otherwise transferred, we reserve the right to transfer our user databases together with any personally identifiable information contained therein, to a third-party acquiring Blue Mountain's assets. In the event we do so, we will place a prominent notice of the sale on the homepage of our site, with links to information as to how you can change your privacy preferences.
When you place orders for purchased products or access your payment information, we use an advanced encryption technology known as Secure Socket Layer (SSL) to protect the storage and transfer of your data from unauthorized parties. While on a secure page, such as our registration form, a lock or key icon appears on the bottom of your web browser.
In addition to our online security efforts, we take steps to protect your personal data offline, as well. All of your information, not just the sensitive information mentioned above, is restricted in our offices. Employees are granted access on a need-to-know basis (for example, our billing clerk or a customer support representative). Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Finally, the servers on which we store personally identifiable information are kept in a secure environment, behind a locked cage.
Blue Mountain's main servers are operated from a dedicated Internet hosting facility with state-of-the-art physical security features, including smoke detection and fire suppression systems, motion sensors, and 24x7 secured access, as well as video camera surveillance and security breach alarms.
USE COMMON SENSE IN ALL YOUR ONLINE ACTIVITIES
Even the best policy can't protect your online privacy and security in all circumstances. Unscrupulous advertisers, hackers, and scam artists are constantly searching the Internet looking for new targets. Your best protection is to understand the limits to privacy on the Internet and use common sense in all of your on-line activities.
Be aware that e-mail is an inherently insecure form of communication. Remember that third parties are sometimes able to illegally intercept your unencrypted messages, including online greetings. Anytime you visit a chat room or post a message to an on-line bulletin board, your e-mail address can be accessed by advertisers looking to compile lists for unsolicited commercial e-mail (also known as spam). Be sure that you only disclose your e-mail address in circumstances in which it is safe to do so.
Beware of scams in which persons unknown to you request your screen name, password, or credit card information. Make sure you verify the identity of anyone asking for personal information. Always monitor your children's on-line activities and educate them as to the rules for safe Internet use. For more information, click here for the Internet Education Foundation's Online Safety Guide for Kids.
As always, if you have any questions, please feel free to review our help center where you can contact us with further questions.