Explore Our New '90s Collection & More
What better way to celebrate 30 years than with a throwback to the '90s? Our new birthday collection is all that (and a bag of chips). Plus, discover classics, longtime favorites and family fun.
Blue Mountain Over The Years
Our story began as Blue Mountain Arts and with a simple idea: helping people connect through heartfelt words and art. Over the years, that idea has inspired new and creative ways to make every connection more meaningful. Explore Blue Mountain Arts history and the moments that made Blue Mountain what it is today.
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1996
The Start of Blue Mountain
Blue Mountain launches the first digital greeting card service. Founded by artist Stephen Schutz and poet Susan Polis Schutz, it debuted with 35 ecards featuring personalized messages, animation, and interactive elements.
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2004-2005
More Than Just Ecards
Blue Mountain expanded beyond just ecards. We introduced Blue Mountain games including puzzle games, word games and more. We also introduced our first Talking Ecards which have evolved over the years.
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2011-2012
Connecting in New, Interactive Ways
Blue Mountain launched our first Postcards as a way to post to your Facebook wall. In 2012, we also launched our first singing telegram and interactive collection.
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2020
Giving Personalization Star Power
Blue Mountain debuted Celebrity SmashUps™ for the first time, delighting fans with their very own celebrity shout-out. Since then, we’ve introduced wishes from Donny Osmond, Lainey Wilson, Rob Lowe, Martin Short and more.
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2026
30 Years of Making Moments Matter
Thirty years of creativity, connection, and celebrations worth sharing. Thank you for being part of our journey—and for all the moments still to come.




